About being not the average
On January 28, 2020, the tennis world witnessed an extraordinary moment. At the Australian Open, Roger Federer, against all odds predicted by IBM Watson’s artificial intelligence, staged a comeback to win an epic match against Tennys Sandgren. This event inspires us at Federer, where we believe that thinking and acting like humans, with empathy and creativity, is what truly adds value to brands. We don’t settle for average solutions; we strive to challenge the status quo and deliver exceptional results.
At Federer, creativity always has a strategic foundation. We don’t just generate ideas; we develop creative solutions that solve business problems. For us, an idea without strategy is merely a passing occurrence. Our mission is to use creativity to emotionally connect with audiences, creating unique experiences that leave a lasting and meaningful impression. Here, every project is an opportunity to stand out and not just be another choice in the market.
Embracing Emotional Insights
Why do we believe in emotional connections?
At Federer, we understand that consumer decisions are deeply influenced by emotions and feelings. While traditional marketing might focus on rational appeals, we recognize that what truly captures attention and drives action is something extraordinary and emotionally resonant.
How does Federer approach creativity differently?
We don’t just create for the sake of creativity; every idea is rooted in a strategic foundation aimed at solving business problems. This ensures that our creative solutions are not just novel but also effective in driving business results and fostering genuine connections with the audience.
What sets us apart in a crowded market?
In a world filled with average options, standing out requires extraordinary efforts. At Federer, we don’t aspire to be average. Our commitment is to deliver exceptional work that is memorable and impactful, creating unique experiences that resonate and endure with our audience. We believe in the power of humor and comedy to create a deeper connection, making our campaigns not just effective but also enjoyable and memorable.
Embracing Emotional Insights
Why do we believe in emotional connections?
At Federer, we understand that consumer decisions are deeply influenced by emotions and feelings. While traditional marketing might focus on rational appeals, we recognize that what truly captures attention and drives action is something extraordinary and emotionally resonant.
How does Federer approach creativity differently?
We don’t just create for the sake of creativity; every idea is rooted in a strategic foundation aimed at solving business problems. This ensures that our creative solutions are not just novel but also effective in driving business results and fostering genuine connections with the audience.
What sets us apart in a crowded market?
In a world filled with average options, standing out requires extraordinary efforts. At Federer, we don’t aspire to be average. Our commitment is to deliver exceptional work that is memorable and impactful, creating unique experiences that resonate and endure with our audience. We believe in the power of humor and comedy to create a deeper connection, making our campaigns not just effective but also enjoyable and memorable.
At Federer, we believe that to truly connect with people, our work must evoke strong emotions and create lasting impressions. We don’t aim for the average; we strive to craft extraordinary experiences that stand out in a world filled with mediocrity. Our approach integrates entertainment and creativity to forge deep emotional connections, ensuring that every campaign we produce is not just seen, but felt.
Our philosophy centers on the idea that the best marketing resonates on a human level. By tapping into the emotions and feelings of our audience, we create memorable interactions that go beyond the typical consumer experience. At Federer, we are committed to pushing the boundaries of creativity and delivering results that are as impactful as they are unforgettable.
About
Our
Founder
Paul Rodríguez
From starting as a Freelance Art Director in 2004 to working with top brands like Imperial Beer, Durex, and Coca-Cola, Paul has carved a unique path in the advertising world. With a knack for digital strategy, Paul transformed campaigns at Garnier BBDO and Ogilvy Costa Rica, and later as Creative Interactive Director, built a groundbreaking tech department that won a Golden EFFIE for Best Use of Media.
As Interactive Director at BBDO Honduras, Paul transformed the department into a powerhouse, creating a profitable division and pioneering a strategy model tailored to the Central American market. He revolutionized digital media sales in the region and seamlessly integrated ATL, BTL, digital, and social media into a cohesive unit, leading to unprecedented success and industry recognition.
In 2020, Paul moved to Guatemala to become Managing Director of Digitas Guatemala, where he managed major accounts like Claro and Walmart, both for Central America market. Under his leadership, the agency achieved breakeven in just two years and saw remarkable organic growth of 17-21% in the third year, despite the challenges posed by the COVID-19 pandemic.
About
Our
Founder
Paul Rodríguez
From starting as a Freelance Art Director in 2004 to working with top brands like Imperial Beer, Durex, and Coca-Cola, Paul has carved a unique path in the advertising world. With a knack for digital strategy, Paul transformed campaigns at Garnier BBDO and Ogilvy Costa Rica, and later as Creative Interactive Director, built a groundbreaking tech department that won a Golden EFFIE for Best Use of Media.
As Interactive Director at BBDO Honduras, Paul transformed the department into a powerhouse, creating a profitable division and pioneering a strategy model tailored to the Central American market. He revolutionized digital media sales in the region and seamlessly integrated ATL, BTL, digital, and social media into a cohesive unit, leading to unprecedented success and industry recognition.
In 2020, Paul moved to Guatemala to become Managing Director of Digitas Guatemala, where he managed major accounts like Claro and Walmart, both for Central America market. Under his leadership, the agency achieved breakeven in just two years and saw remarkable organic growth of 17-21% in the third year, despite the challenges posed by the COVID-19 pandemic.
At VML, as Sr Group Director of Performance Media, Paul spearheaded performance-driven campaigns, securing major accounts and delivering exceptional results. Now, as the Founder and Chief Strategy Officer of Federer, he combines strategic marketing with a unique twist of comedy and creativity. At Federer, we believe in making people smile while achieving exceptional results.
Beyond the boardroom, Paul is also a comedian, bringing a unique blend of humor and insight to everything he does. Discover more about his journey and connect with him through his personal social networks and website.
At VML, as Sr Group Director of Performance Media, Paul spearheaded performance-driven campaigns, securing major accounts and delivering exceptional results. Now, as the Founder and Chief Strategy Officer of Federer, he combines strategic marketing with a unique twist of comedy and creativity. At Federer, we believe in making people smile while achieving exceptional results.
Beyond the boardroom, Paul is also a comedian, bringing a unique blend of humor and insight to everything he does. Discover more about his journey and connect with him through his personal social networks and website.
Want to be outside the average?
We recognize that making this decision is not easy, which is why we have a tailored process for each brand. Our goal is to understand your life cycle thoroughly so that we can provide you with the best possible solution. Let’s talk!
Want to be outside the average?
We recognize that making this decision is not easy, which is why we have a tailored process for each brand. Our goal is to understand your life cycle thoroughly so that we can provide you with the best possible solution. Let’s talk!
Send us a message here, and we’ll reach out to you with a preliminary study of your brand.
Send us a message here, and we’ll reach out to you with a preliminary study of your brand.