Anonymous Cooks

Problem:

By the end of 2017, the holiday season coincides with the presidential election period in Honduras, and Supermercados La Colonia needed to convey a strong and different message for its Christmas promotion.

Insight
Kitchen utensils, over time, develop a flaw that can ruin special occasions.

Solution
We created the support group “Anonymous Cooks,” composed of Hondurans who love cooking and, when buying their utensils, seek quality. However, as time passes, these utensils deteriorate or reveal their ‘true selves’ full of defects. How do we help the Anonymous Cooks? Supermercados La Colonia brings them ‘The Collection That Does Everything’ (Bakes, cooks, refrigerates, heats, and serves) made of Vitroceramic by Luminarc so that they can enjoy their gatherings, get-togethers, and parties without worrying about disasters in the kitchen.