Insight
People crave entertainment and want to be part of it.

Solution
We created the first web cooking reality show in Honduras: ‘Challenge You to Find Me.’ The concept involved finding the Chef of Supermercados La Colonia.

How was the process?
First, we invited people to sign up on a landing page, where they had to fill in their personal information and upload a 4-minute video of themselves cooking.

After the registration period, the selected eight contestants went through the elimination stage, where they had to meet a challenge: preparing a dish within a specific time, with a budget, and using three mandatory ingredients.

The unique aspect of the program was that our community decided who stayed and who was eliminated through the website retoslacolonia.com.

What were we looking for in the Chef of Supermercados La Colonia?
We wanted someone who could create with what they had at home, who was creative, and who loved cooking as much as we do.