Claro que YES!
Year 2021
Situation
In the digital realm, a trend called “Claro que Yes” emerged during the summer of 2021, originating from a video and dance started by girls in the Dominican Republic. Claro Guatemala’s ATL agency transformed this into a television campaign. As the digital agency, our task was to amplify, generate conversation, establish positioning, and deliver tangible digital results.
Insight
Can we further amplify a viral video?
Idea
Create a digital touchpoint where people could see how others were amplifying the ATL campaign through their own social media.
Solution
We designed a landing page that aggregated public content using the hashtag #modoclaroqueyeson from various social media platforms (Twitter, Facebook, TikTok, etc.). The content was curated before being showcased on the site, and creative contributors were rewarded. Additionally, the landing page featured summer-themed wallpapers for video calls related to the campaign, along with stickers for WhatsApp, also aligned with the campaign theme. A paid media campaign was executed on social media and programmatic channels.
Results
- The campaign reached 3.5 million people through paid media and 21% of them were visits.
- More than 1.000 video content generated by users.
- 30,000 organic interactions and 1 million organic reactions to the content.
- 3,607 downloads of the wallpapers.
- 4,021 downloads of the WhatsApp sticker packs.