Insight
In the complex language of emotions, music often speaks louder and more eloquently than words.

Idea
Elevate the digital experience, steering clear of the stereotypical saccharine gestures that often define brand expressions during moments of love.

Solution
Enter the stage, Claro Wingman—a digital platform where individuals orchestrated their heartfelt expressions through dedicated songs. Each user, conductor of their emotions, submitted personal details, Instagram usernames, and the recipient’s Instagram handle. On the grand crescendo of February 14, Claro Música played the role of the ultimate wingman, orchestrating a symphony of love across Central America.

Results
Sans the symphony of paid media, the resonance of success echoed:

• Over 8,000 participants joined the composition, leaving a trail of personal details, Instagram usernames, and chosen melodies.
• A meticulous analysis, harmonizing with the collected data, unveiled the songs, genres, and styles that struck the perfect chord with the hearts of the Central American audience.