Disconnect For The Holidays
Year 2018
Problem:
In the age of constant digital connection, Zoom Radio wanted to convey a message that encouraged people to take a break from social media during the holiday season. We aimed to blend humor with a touch of reality to drive the point home.
The Creative Concept
We created a heartwarming and humorous scenario where people wrote letters to their favorite social media networks as if they were addressing Santa Claus. In these letters, they candidly asked for advice on how to engage with someone who was ignoring them on the platform.
The Story
Individuals earnestly penning letters to Facebook, Instagram, Whatsapp and Google, pouring out their feelings of confusion and frustration about being ignored in the digital realm. Each letter was a mix of sincerity and humor, capturing the essence of the holiday spirit.
The Twist
The radio ad concludes with a simple powerful message: “During these holidays, disconnect from social media and enjoy real life.
Outcome
A humorous and relatable ad that resonated with audiences, urging them to take a break from the virtual world and embrace the joy of the festive season in the real world.