Women don’t like to watch video cases; the female consumers of Revlon want to see benefits and stories, so we did just that. We took the activation and, in the editing room, crafted a story.

The result? We closed the month of love with a unique activation, where men lined up to receive a couple of kisses and their girlfriends got free products.

The video tells a story, leading to a congratulatory message from Revlon Miami to our client, Proconsumo.