Just because!
Year 2016
A bit of pop music and very cheerful girls give us a very entertaining commercial. For the first time, this yogurt was going to make its debut on TV.
Target
Girls.
The situation
We are a good yogurt but not light. Our flavor is unique, but the disadvantage is that there was no trial option for the girls.
The solution
Let’s think about what we can give them in addition to the flavor: tell them, be yourselves, and enjoy your life.
Results
A 27% increase in sales during the campaign months throughout Central America. Honduras went from being 3rd in sales to first, surpassing Guatemala.”
Visual Campaign
