Puntanity Sula
Year 2015
Problem:
An orange juice that needed a new positioning and to take ownership of the summer, something that no brand had done in Honduras.
A campaign in which it was discovered that young people were getting hooked on and viralizing the ‘Puntanity,’ a song of Electro Punta created by Abeldidit (who is the DJ in the commercial).
We combined these elements, an unpopular character that we wanted to make popular (nerd/geek is the new cool), and from there comes this 60-second commercial with an additional 16 seconds on YouTube to make it interactive, where you can find the making-of, a tutorial on how to dance the Puntanity Sula, and bloopers.