Concept
Conceive an exclusive event for the top 500 fans of Parque Diversiones Costa Rica, featuring the most buzzworthy musical act among the youth.

Execution

• Exclusive tickets were made available solely through a strategically timed Facebook application.
• The application’s availability was a well-guarded secret, accessible only five times within a ten-day window, keeping fans on the edge of their seats.
• Participants were quizzed on their knowledge of Parque Diversiones Costa Rica.
• Winners were determined by both speed and accuracy in answering the application’s questions.

Outcomes

1. Ticket sales demonstrated an impressive acceleration: 10 minutes for the first date, 3 minutes for the second, 1 minute for the third, 30 seconds for the fourth, and a mere 15 seconds for the fifth.
2. Fans passionately posted up to 500 times per day during the intense ten-day contest, continually seeking information on the application’s availability.
3. The campaign sparked the creation of six fake pages, promptly reported by vigilant fans.
4. On the day of the event, comprehensive media coverage captured the essence of the event, with 75% of the coverage perfectly resonating with the target audience.
5. Achieved a remarkable 108% increase in active users.
6. Witnessed an extraordinary surge of over 600% in interaction growth.
7. The event’s success led to three additional replications, transforming it into a highly anticipated music festival for teenagers.