Insight
Recognizing the symbiotic relationship between pizza and football, we understood that merging these two passions could lead to a winning campaign.

Creative Concept
Rather than settling for traditional promotional content, we devised a comprehensive three-day campaign strategy that leveraged social media and programmatic advertising. Introducing “La Chechampion,” we invited users to predict the final score of the Champions League final.

Execution

1. Prediction Platform: Users registered on our platform and shared their predictions for the final score.
2. Market Research: Alongside score predictions, participants were asked about their preferred delivery platforms, offering valuable insights into user preferences.
3. Personalized Rewards: Instantly, users received personalized discount codes via email based on their chosen delivery platform.
4. Content Campaign: Beyond the promotional angle, we designed a content campaign that not only promoted the offer but also created brand awareness and product consideration.

Impact

• The campaign generated thousands of interactions and discussions on social media.
• A dedicated landing page, lachechampion.com, attracted six thousand visits.
• An impressive 40% of visitors actively participated in predicting the final score.
• The campaign provided invaluable data on user preferences within the delivery app landscape, enabling the creation of targeted promotions for specific user segments, strategically advertised through the acquired database.

In essence, “La Chechampion” transcended a simple promotional effort, becoming a dynamic engagement platform that not only amplified the brand’s presence but also laid the groundwork for future personalized marketing strategies. This multifaceted approach showcased Little Caesars as an innovative brand, merging the worlds of pizza, football, and customer-centric promotions.