Solution

After receiving the brief, which requested directing the message to the homemaker, highlighting the benefit that comes directly from the fruit, we created this lovely campaign inspired by Carmen Miranda and her attire.

Results
The campaign was used in universities to gauge its level of production and creativity, showcasing how a message can be effectively delivered. It ended up being one of the most talked-about campaigns in the summer of 2016.

The market share increased in 63% during the period of the campaign and after that, we owned the 57% for one year.