Tornasol – Video Clip
Year 2011
I had the incredible opportunity to collaborate with the Costa Rican band ‘Zona.’ My role extended across the entire artistic spectrum, serving as the Art Director for their self-titled album. This encompassed everything from crafting the visual aesthetic to personally capturing photographs that would become integral to the album’s identity.
The highlight of this collaboration was the production of the music video for the album’s lead single, ‘Tornasol.’ In addition to co-writing the script, I assumed the mantle of Art Director, overseeing every aspect of the video’s visual narrative and contributing to the wardrobe selection.
The ‘Tornasol’ music video, a visual interpretation of the band’s eponymous album, stands as a testament to the meticulous craftsmanship that defines my approach as an Art Director. Here’s a glimpse of the talented individuals who contributed to bringing this vision to life:
- Director: Javier Purcallas
- Director of Photography: Ivan Araya
- Scriptwriting and Production: Paul Rodriguez and Javier Purcallas
- Art Direction and Wardrobe: Paul Rodriguez
- Models: Diana Mora, Pamela Hernandez, Esther Bravo, Monserrat Montero
This collaboration marked the culmination of my role as an Art Director, from the conceptualization of the album’s artistic direction to the realization of a visually captivating music video.
Record –
Art Direction
