We Know What Happens When It Happens
Year 2017
Radio Campaign for PorSalud
PorSalud medical centers are clinics accessible to anyone, targeted at a middle to lower-income segment due to their affordable prices. PorSalud offers a wide range of specialties, of which people are familiar with only a few. The challenge in radio was to create a campaign that made a difference and spoke in the tone of the target audience.
Insight
We all have a family member (mom, aunt, and grandmother) who always looks at us and is going to tell us that we need to take care of ourselves, giving us their remedies and advice.
Concept
We care like the person who loves you the most. The idea? Documented clinical cases.